How to terrorise your email list

Would you ever do the bidding of a terrorist?

A silly question, I know. Of course you wouldn't.

But what if a terrorist was threatening the life of someone you loved dearly? And what if that terrorist promised that if you didn't do what they said within 60 minutes, you would never see your loved one again?

Changes things a bit, doesn't it?

If you've ever seen the Batman film The Dark Knight, that's something the Joker does at one point. He wants a certain guy killed, so he thinks it would be fun to go on TV and give an ultimatum to the whole of Gotham City:

If this guy isn't dead within 60 minutes, I will blow up a hospital.

And so panicked citizens, fearing for their loved ones who are laid up in hospital (and who possibly can't be evacuated in time), desperately try to hunt down this innocent guy and kill him.

Regular people, practically forced by their out-of-control emotions to do the murderous bidding of a terrorist.

And there’s a way to use this same principle to multiply your sales by email.

I don’t mean you should threaten people’s lives, of course. I mean by using an urgent deadline.

You see, we will often procrastinate when it comes to spending money and put it off til “later”. Even if it’s something we know we should really buy. And if we’re allowed to procrastinate, we will often forget to ever buy.

But introducing a deadline to get a certain deal will cause FOMO (Fear Of Missing Out) and push many fencesitters into action.

And the more urgent you make your deadline, the more likely people are to respond. For example - imagine if the Joker said he was going to blow up a hospital in 60 days time, instead of 60 minutes.

His threat suddenly doesn't have the same impact, does it?

And so it goes if you make your deadline for 3 days time, compared to 3 weeks time.

If you’d like to know more about the power of deadlines, I recommend checking out my Amazon book.

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