Why you're not allowed a Ferrari

Did you know that even if your pockets are bursting with cash, Ferrari still won't sell their cars to you?

Or at least - some of their cars.

Here's how it works:

If you want to buy any of Ferrari’s top tier, most exclusive cars, you cannot simply walk into a dealership and buy one. Instead, you must already own several "entry-level" cars. And you must also get an introduction from an official Ferrari dealer who will vouch for you.

No, it doesn't matter if you’re a multi-billionaire.

Nor does it matter if you're an important big shot businessman, or a politician, or royalty, or anything like that. (After all, that is pretty much all of Ferrari's customers.)

They will outright refuse you unless you meet their strict criteria.

Do you think this deters people from buying?

Of course not.

It actually has the exact opposite effect - where everyone is desperate to prove to Ferrari that they're worthy of buying from them.

The usual buyer/seller dynamic has been completely flipped on its head. Ferrari isn't trying to push their cars on whoever can afford them. Instead, their customers are trying to convince Ferrari to please take their money.

This is a masterclass in what is called takeaway selling - and marketing legend Dan Kennedy says it's the single most powerful sales technique he's ever come across in his 50+ years of expertise.

Telling people they can't have something
only makes them want it even more!

And you can actually steal what Ferrari's doing and use it in your pet business’s emails.

You don't have to take it to such an extreme, of course. But you can 100% use the same psychological strategy for fun and profit.

So think hard about what barriers you can put in front of your audience. This could be as simple as telling your email subscribers who your product / service is NOT for, and who it WON'T help. Making them qualify themselves to you.

And it works because doing this in your sales emails demonstrates your low level of neediness.

It drives your audience's desire for what you offer through the roof.

And it could result in more opens, more click-throughs, and more sales than you can shake a Ferrari-branded stick at.

Anyway, that’s yer lesson fer today. If you want my help with your email marketing... Then you can’t have it.

First, you must join my email list.

Though of course, not everyone who wants to work with me is successful. For one thing, I am not cheap. And I don’t work with anyone who’s too abrasive, or who takes days to answer simple questions.

But if you wanna try your luck, here’s where to go…