Have you gone “noseblind” to your pet business?

“What’s wrong?”

A while back I was visiting an old friend of mine, who is owned by 3 cats. And as soon as I walked in the door, whoof! The smell hit me. And she must have noticed me wrinkle my nose or something, because she put me on the spot by asking what was wrong.

What was I supposed to tell her? That her whole place reeked of cat?

No way ho-zay. I did the standard British thing of pretending all was well.

But isn’t it strange how we can get so used to the smells of our pets? I’m sure my place probably doesn’t smell of roses, either. There’s even a term for it – “noseblind”. (Or if you wanna be fancy, “olfactory fatigue”).

And this morning, I was listening to an old course by the marketing legend Dan Kennedy, and he mentioned something similar. Where business owners are so close to their businesses, that is becomes easy for them to become noseblind and overlook a lot of “low hanging fruit”.

i.e. The endless easy ways there are to make more munny, but that get forgotten about in the day-to-day running of a business:

Stuff like upsells…

Reactivation campaigns…

Stick letters…

And so on.

And a few months back, I stumbled across the ultimate “grand daddy” of all low-hanging fruit. I heard it in an interview that another marketing legend, Ken McCarthy, was having with an Irish fella called Caleb O’Dowd. Caleb said it almost as a throwaway comment, but it really blew my mind at the time and made me rethink a lot of things.

It was something that is relatively easy… seems incredibly obvious once you hear it (but nobody does it)... and can be used by almost any kind of online pet business to boost their bottom line by a VERY sizable amount.

Would you like to know what Caleb said?

If so, simply drop me an email and tell me about a “low hanging fruit” you know you should probably be doing in your pet business, but you don’t have the time to do. And in return, I’ll tell you about Caleb’s interesting little strategy and how you can use it for yourself.

But beware — if you want a reply, you’d better be one of my newsletter subscribers.

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