Why nobody wants to read your emails

Picture this:

You’re in the middle of watching one of your favourite TV shows, when suddenly an ad break comes on.

What do you do?

Do you pay careful attention to the ads, watching them with the same interest that you had for the TV show?

Or, do you do what most people do:

Start playing with your phone. Or get up and fix yourself a snack. Or head to the bathroom.

Whatever it is, you certainly don’t give your valuable attention to the a--holes trying to sell you things.

And that’s because there’s far too many ads about. We’re being bombarded with literally hundreds of them every day. We can’t possibly pay attention to all of them, so we automatically ignore as many as we can.

It’s why we like to record shows and fast forward through the commercials...

... Why we install ad blockers on our computers...

... And why we delete any obvious marketing emails on sight.

Everyone - including the people you’re sending emails to - has a highly developed “ad sense” that helps them ignore the ever-increasingly tidal wave of ads that’s assaulting their minds (and their wallets) every day.

People don’t want to read any marketing, if they can help it.

So how do you get your marketing emails read, you ask?

You’ve gotta give them a good reason to read it.

Sounds simple.

Sounds obvious.

And yet very few pet businesses bother.

Or if they do bother, they go about it the complete wrong way. Which what next week’s article will be about.

So look out for that.

In the meantime, why not sign up for my daily email newsletter?